A definition essay is the type of work that gives space for creating a comprehensive understanding of a notion that goes far ahead of its mere explanation. The writer provides the inner and outer connotation of the phenomenon to immerse readers into the linguistic and practical variety that the word could have if it is put in distinct environments and situations. In another way, the notion could have one direct meaning, but if envisioned from various perspectives, its perception could change. Therefore, definition essay implies the type of work that could give the most profound approach to the multiple faces of the phenomenon.
The concept of three-dimensional computer graphics is proposed to be defined in three ways that include 3D-simulation, 3D animation, and 3D-visualization in general. Three-dimensional graphics (3D or three dimensions) denotes a section of computer graphics that covers algorithms and software for operating objects in three-dimensional space, and the result of such programs. It is regularly used to create images in architectural rendering, cinematography, television, computer games, printed matter, science and, naturally, advertising.
It is worth to put the focus on explaining the definition of three-dimensional computer graphics through particular examples, namely, its application in interactive advertising around the world. The following should be highlighted as the main features of three-dimensional computer graphics that are most actively used in interactive advertising. First goes the creation of completely “drawn” scenes. Second, we should name the replacing of the background. Third, the process includes the creation of an environment. Forth, it is important to mention adding the actors, characters, or creatures. Then goes the actors and their actions replace; adding of an object into the frame; removing an item from a structure; dimming or illuminating images; changing speed; fixing problems and disadvantages encountered during shooting (for instance, removing a grid from a wig, changing the shape or color of the eyes). It also allows converting 2D video to 3D and creates winning captions, titles, logos, and variety of multimedia content.
Usually, three-dimensional elements complement or change scenes in interactive promotional materials, but they can also be used to create fully animated commercials based on computer graphics. Internationally, they are produced in collaboration with movie companies such as Pixar, DreamWorks, and Sony Animations. Based on the latest world achievements, the following types of external interactive advertising are identified: outdoor interactive advertising, interactive showcases (including virtual directories), interactive billboards, interactive mirrors, interactive flooring, interactive racks at the bar, interactive games and games without script, virtual drafts, showcase as canvas (art projects), holographic advertising, virtual 3D promoters, X3D-video (out of the screen). Among the technologies that are being used, it is important to highlight interactive 3D projections (Ground FX technology, Free Format Projection).
The next is the fully represented examples of three-dimensional graphics definition through its applications in the sphere of interactive advertising:
Therefore, while defining three-dimensional computer graphics, it is possible to find out its boundless possibilities in a wide variety of media spheres. The most prominent examples of this technology application pertain to the realm of innovative advertising. The use of three-dimensional means has become particularly productive and justified from a marketing point of view. Often advertising requires the participation of a fictitious character, non-existent in reality and embodying the product. The computer graphics provides this feature. 3D simulation also allows viewing created objects from all sides, including from the inside. One can animate the things to one’s liking, acquainting the potential buyer with a product or service and letting him or her feel like the owner even before the purchase. It ensures a stable emotional contact that enables considering the three-dimensional computer technologies as a leading instrument in interactive advertising projects.
The present definition essay sample opens up a comprehensive explanation of the three-dimensional computer graphics phenomenon. The definition essay topic could be considered as strong one since it proposes numerous examples taken from real life. This piece of writing will make the student’s academic headache a completely disappeared matter when approaching this type of work.
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