Studying consumer behavior allows today’s students and tomorrow’s professionals to identify consumers’ needs better, allowing them to become more consumer-oriented and more likely to succeed. This field also helps them ensure their employers’ survival, profitability, and growth in the current competitive marketing environment. It further advances their career as it makes them capable of predicting market trends, adapt to changes in the market, and create and retain consumers.
Realizing the importance of consumer behavior, your instructor may want you to delve head on in this subject. That is why they entrusted you with the task of coming up with a critical thinking essay related to this field. If you are having trouble coming up with a topic for your essay, especially if the deadline is too close for comfort, here are 13 facts that can help you grow more creative.
All three types, along with product characteristics, tend to influence how a consumer will react to a product.
Schwartz, Barry (2004), The Paradox of Choice: Why More Is Less, Ecco, New York.
Solomon, M.R. (1994), Consumer Behavior, Allyn & Bacon, London.
Wilkie, William L. (1994). Consumer Behavior (3rd ed.). New York: Wiley.
Schiffman, L.G. (1993), Consumer Behavior, Prentice Hall International, London.
Shell, Ellen Ruppel, Cheap: The High Cost of Discount Culture , New York : Penguin Press, 2009. ISBN 978-1-59420-215-5
McNair, B. (1958), Retail Development, Harper & Row, New York, NY.
Blackwell, Miniard and Engel (2006). Consumer Behaviour (10th Ed.). Thomson Learning.