Writing a continuity and change-over-time (CCOT) essay would be one of the more technical writing assignments or test every student will face. This is because of the three separate processes one must address during his or her write up to effectively draft a CCOT essay on a topic like advertising in cultural history.
This article was written to serve as a source of information to anyone working on a CCOT essay on the topic of advertising and its historical context. Therefore, it is important to explain the requirements of a CCOT essay while providing some important facts that will help you in drafting yours on the subject of advertising in cultural history.
A CCOT essay is one that tasks the writer’s ability to analyse historical changes and continuities that have shaped events in history and how these changes occur. When writing such an essay, one must consider the three important concepts that define an excellent CCOT essay. The first concept is analysing the starting point or status quo of the topic you intend to discuss, the second concept is identifying and analysing the changes that have occurred over time to alter the previous status quo and the last is discussing concepts that still remain similar or as they were over time. So this article will provide you with 10 facts that will help you write a CCOT essay on advertising in cultural history.
These are some interesting facts we believe you can use in writing a CCOT essay on today’s topic. In order to provide you with more direction on how to develop your essay, two extra articles—discussing 20 CCOT essay topics on advertising in cultural history and how to write a great CCOT essay on advertising in cultural history—will be included as tutorial materials for essay writing. These articles will be well written to help you choose a topic and develop the chosen topic according to the CCOT guidelines provided in your assignment. So stay enlightened by reading the entire articles in this series on writing a CCOT essay on advertising in cultural history.
Reichert, T. (2003). The Erotic History of Advertising. Amherst, N.Y.: Prometheus Books.
Lievrouw, L. (2004). What’s Changed about New Media Introduction to the Fifth Anniversary Issue of New Media & Society. New Media & Society, 6(1), pp.9-15.
Boddewyn, J. (1989). Sexism and Decency in Advertising. New York, NY: International Advertising Association.
Ljubicic, D. (2014). Has Internet changed anything in Advertising?. Management – Journal for Theory and Practice of Management, 19(72), pp.83-88.
Yoon, S. (2003). An Experimental Approach to Understanding Banner Adverts’ Effectiveness. J Target Meas Anal Mark, 11(3), pp.255-272.
Dutta-Bergman, M. (2006). The Demographic and Psychographic Antecedents of Attitude toward Advertising. Journal of Advertising Research, 46(1), pp.102-112.
Hess, M. & Doe, P. (2013). The Marketer’s Dilemma: Focusing on a Target or a Demographic?. Journal of Advertising Research, 53(2), pp.231-236.