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Consumer behavior is an exciting subject to study and a necessity for business majors. In fact, business students wishing to understand the why's and how’s of modern day marketing needs to lea...
Thinking critically about consumer behavior and producing a strong essay on the subject is a tough challenge. It involves studying marketing principles, human psychology and the complex attitu...
Studying consumer behavior allows today’s students and tomorrow’s professionals to identify consumers’ needs better, allowing them to become more consumer-oriented and more likely to succeed. ...
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